A bespoke bathroom design and fitting company needed exhibition panels, the account handler mentioned the objective was to ‘Stand out from the crowd’. After having seen the multitude of colours and forms of branding to be exhibited amongst at the venue, the solution was to limit my colour palette and employ the use of recognisable imagery (ie, plug and sink-hole) but with an added visual twist to highlight the bespoke nature of this organisations’ unique and creative (rich & famous) client list. I deliberated with the copywriting until I had constructed a slogan that truly re-inforced the visuals and projected the unique qualities of this company. Yes usually copywriting is done by other specialists, however I offer copywriting as a service, number one, because I can, and number two because, I then have total freedom to harmonise the image concept with the marketting taglines for maximum imapct and increased revenue or measurable brand awarenes.
The exposition stall and ‘POS’ collateral helped to generate 155 new client sign -ups and 25 of those developed into confirmed sales.
So, if I had an opportunity to re-create this project on a conceptual level, I would explore the bespoke aspects of both customer and product bases further there’s always a better visual answer out there somewhere if you have time enough to discover it that is. This project was designed from concept to and resolve in 48hrs, time is money yes?
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