RGB meets CMYK. Interactive Design Charity Leaflet Part of the SDBM Charity promotional campaign a QR leaflet, provides the opportunity to adapt videos to any charity event or promotion whilst holding on to the traditional medium of a printed leaflet. The original idea was developed as a speaking CV which has been repurposed to function as a leaflet. Firstly the ideas stage, many strap lines were originated. Sometimes a visual development will spring to mind, then sketched out. Once the winning idea was selected Adobe Photoshop was used to re-image the SDBM fashion show photo of the selected model. Adobe Illustrator graphics, layout and and QR code placement. HD Video shoot of text donation request. Editing the footage in Adobe Premiere A touch of sound tweaking in Adobe Auditions Rotoscoping of lips required in Adobe After Effects to be re composited as blend in Adobe Premiere. The finished layout design, edited and post produced QR code activated video speaking SDBM Charity donation leaflet. Interactive Design.
Try the QR code out yourself on the leaflet below.